High school students can now profit off of their own name, image and likeness, or NIL. Think endorsements and autograph sessions. The Michigan High School Athletic Association announced the policy change Tuesday to expand "personal branding activities."
Michigan is the 46th state to allow NIL deals at the high school level and that Ohio was the 45th. After the first month in Ohio, only 11 student-athletes in the buckeye state signed NIL contracts.